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Color can be one of the main features for attracting customers to buy certain products. Organizations have used green marketing practices such as making products more environmentally friendly and incorporating features that have less impact on it. These products emerge as distinctive products, to track these value – conscious customers whose consumption patterns and purchase decisions have evolved. Customers have become increasingly concerned about environmental issues and want to play an active role in reducing their environmental impact. There is no possible way the earth has the ability to sustain itself. Therefore, it requires customers and organizations interaction and contribution for protecting it and the awareness of environmental issues, such as global warming, currently affecting every individual on earth. Corporate social responsibility is another subject that refers to the responsible actions of organizations in society, offering and marketing products that can be less environmentally hazardous. Therefore, the purpose of this research is to investigate the perceptions of customers about organizational attitudes when they engage in green marketing practices, and also how it affects and shapes customers ‘ purchasing decisions when aware of their environmental impact. This study was based on literature review and 100 customers were surveyed. The results analysis shows that customers tend to be influenced by green marketing practices and are more motivated by environmental issues. Customers are still not very clear about the intentions of companies when implementing these approaches.

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