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Over the past few years social media has grown to be a phenomenon in present culture. As more people from all age demographics begin to log in to this growing phenomenon, it is important to step back and take a look at the side of social media is not so enjoyable. Cambridge dictionary defines social networking sites as a web site which is designed to help user to create online communities to share in formations, ideas, personal messages and other contacts. Opponents of social networking says that the sites prevents face to face communication , waste time on frivolous activity , alter children’s brains and behavior making them more prone to ADHA (Attention Deficit Hyperactivity Disorder), expose users to predators like pedophiles and burglars, and spread false and potentially dangerous information. According to Global Digital Report 2018, it has found that the number of social media user worldwide in 2018 is 3.196 million and Facebook is the most popular and fast- growing social network. The excessive usage of social media by students causes them to lose focus during class time, procrastinate, the use of cell phone for social media activities during class lectures. Thus social media has various disadvantages in learning for students such as waste of time, low academic performance and health issues but it has its own advantage of learning creativity, productivity and effectively.
With all of the social media outlets in today’s society, youth have become obsessed with their online activities. According to Singh, 2017 teenagers spent about nine hours on social media which includes YouTube, Facebook, Snap Chat, Instagram, and Twitter. The youth spent most of their time in social media, where 37% of them spent responding to update from family and friends, 31% seeks for entertainment, 23% accumulate information and only 9% of them view for the source for job (Khurana, 2015, figure: 3).Instead of wasting time in text conversation, scrolling feeds and updating feeds, students could do required research for general knowledge, revise the topics and complete their assignment. It even affects the communication skills of youth, where they weaken a personal verbal communication with other people and start being an introvert. Therefore it is found out that the time spent on social media in lifetime is approximately five years, four months and most of the students indulge themselves in time consuming things.

The youth become victims of social networking and wasting their free time which will lead to decrease in academic performance of the students. Social media affects the mind of learners and psychological issues towards student and it often leads to depression. When the students are connected towards Google, Facebook, and other social networking sites attention of student is diverted. Mills (2011) stated that,” Prolonged use of the internet usually exposes students to repetitive, interactive, and addictive stimuli. This stimulus has been proven to cause permanent changes in the brain structure, which damage the learning skills of the students”. Jennifer Walsh, lead author of the study, which was published in the journal Emerging Adulthood, wrote that students who spent most of the time using social media have less academic behaviors, such as attending class, complete home works, assignment on time, low academic confidence and more problems affecting their academic works, such as lack of sleep and substance abuse. (Carter, 2013)
Along with the low academic performance there are a number of ways that social media can have an influence on student’s health. Student who is addicted to social media experience eye strains due to lack of proper sleep and stress are being developed when they argue with people which are not good for health. The issue of cyber bullying is an excellent example of this. Social media can even directly have impact in student’s physical health such as Carpel Tunnel Syndrome, eye problems, fatigue, lack of exercise and distraction (DiRenzo, 2016). Those sicknesses may cause students to feel week and a main reason for them to stay on leave frequently, which is going to affect the attendance and academic performance of the student. The less a person moves the more weight that person is likely to gain, and few calories are being burned while sitting in from of computer or using smart phones.
Whereby social networking sites such as Facebook and Twitter helps the teacher to teach the students in creative way where the teachers can encourage the students to use social networking sites for learning. According to James, 2012 there is evidence by now that the teachers are using social Medias as an element for teaching approach, with the aim of encouraging students to view social media as less of enjoyable entertainment, and more as something that can be used in projects and for personal expression in a medium students prefer. For students, social networks presents inventive expression along with group works through tasks like contributing to a blog, designed websites, uploading video presentations, and creating Facebook pages and group chats for class projects to help students to improve their learning. In 2017, the research done by Bami gboye and Olusesan aimed on the impact of social media for learning in Easter cape providence universities, South Africa. Two universities from the province were randomly selected. A survey was conducted in the form of questions the questionnaires were administered directly to 300 students by stratified random sampling. The results were statically analyzed using ANNOVA and t-test tools. The results also proved no significant difference between the male and female students on accepting the negative impact of social media for learning in the universities of South Africa. Therefore it was recommended that university authority should encourage and provide easy skills, quality, and social learning practice required in higher educations.
There are a small number of ways where a social media can be made productive approach for current professional development. Students those who use social Medias from an early age learn to view it as more than just a distraction and as something that they use to learn and produce content in a setting that they are familiar with and challenged by. In 2010, Sarah Kessler made a strong argument for schools using social media with students from young age, suggesting that schools that ban the use of social networking sites end up failing to encourage responsibility and understanding of its benefits. Kessler even argues that the students become more engaged through producing online content read by more than just a teacher. So from these arguments it is clear that students gain online teamwork and networking skills that can provide for future employability, where students have experience of working together on projects. Social media has increased the rate and quality of collaboration for students. They can share information quickly and work efficiently in group to increase productivity. It teaches students various skills that are required to survive in business world. Due to constant use of computer and electronic device, they can customize profile by making use of basic requirement of design and layouts that are not often taught in schools. Creating resumes and personal webpage are proved to be beneficial from the skills obtained by customizing the layout and designs of social networking profiles.
In this modern world learning comes along with the capital which is to be used but most of the teachers emphasize the cost by making students aware of using free social networks with effectiveness. It even encourages the students to collaboration among themselves. Different social networking sites can be combined, from a specialized Twitter account for students to past comments on class projects and new stories using has tags to creating class Facebook pages. On addition teachers can create new teaching material and spread videos across different social networking sites using YouTube. According to Perrn state Greater Allegheny’s student Newspaper by Scott 2015, says that a number of students has improved at extracting the unimportant things and absorbing the important material. Therefore it proves that in this connected world there is a place for librarians and instruction about using search engines and evaluating resources for validity effectively.
It is essential to inspect social media is one of the rapid information sharing tools; it enables the youth to innovate new ideas and gaining of new concepts. On the other hand it also leads to addiction and depression in students’ life. Social media should be used productively, rather than devalued in schools. It is necessary t develop certain regulations over the use of such social networking sites, the student should be mindful to know about what material to absorb and to neglect the unnecessary material from the social media. Students should develop the cognitive and intuitive ability to analyze how much time they want to spend on social media. It is important that schools find ways to integrate social media into and beyond the classroom to built future professional skills. So it is on users hand to use it rightly and wisely.

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