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Penang Mutiara hotel , being one of the best hotels in Penang, have managed to be strong very highly competitive environment. There are too many luxurious hotels in the South-East Asia region but some of the can compare with the Penang Mutiara. In this essay I will talk about too things. First, how the hotel’s management will make sure that the way it manages the hotel is appropriate to the way it competes for business. Second, how could the hotel management implement any changes in strategy.
First the hotel general manager has the best vision and very clear focused beliefs about the importance to have an effective operation where customers have every right to demand for the best service to take. To compete for business in the hotel industry world, thel manager have to make impeccable quality strategy where he recognizes that it is impeccable service which gives our competitive advantage tp success. Since it is cheaper to have regular guests than to get new ones, he learn the advantage of retaining guests through providing impeccable services which will in a way retain high occupancy rates to keep costs down while achieving reasonable profit. To achieve that, he put basic standards for his staff to be very well trained, knowledge, sensitive to think ahead in order to provide basic and value services to satisfy the customer’s . The ability to remember regular customer’s informations can also add to a personal touch when their next visit. Plus, quality services in terms of providing good design and top-class materials and being able to practise good preventive maintenance to the building and equipment is another way of sustaining high class image and luxurious to create a comfortable feeling to welcome the guests. The manager measure the performance based on the five performance objectives : Quality, Speed, Dependability, Flexibility and Cost.

On the other hand the general manager should show new strategies to supplement and changes to increase the strategy. Speedily new changes in the short term, supply chain management method can be used to improve insidel processes can also be utilised to stay competitive.The strength of Penang Mutiara hotel includes the strategic location and the general manager who has huge experience at managing luxury hotel worldwide, his way leading and impact the staff to bring about better inside functions. To make quality strategy,the general manager can adopt proactive approach to magnify and maintain stability in quality and level of services by organize staff training, teaching and upgrading of skills to meet the market demand and unpredictable customer expectation. With the target group of corporate businessman and to enhance its competitiveness, the general manager can adopt new flexibility strategy by using of most advance reservations technology and on the internet for hotel reservations.

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