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The main objective of this topic is to put insight on how the company able to expand their business using different types of marketing ideas and strategy. In connection to that, the types of marketing will focus mainly on, first, two marketing segments (Geographic and Demographic), targeting and their positioning strategy. Followed by three digital marketing tools and key techniques that the company use, and lastly, strengths and weakness of the digital marketing that the company adapted.

In year1975, Jollibee

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